Your Business Isn’t Broken. But Your Offer Might Be.


 You’re not lazy. You’re not behind. You’re not a bad marketer.
But if you’re doing all the things and still not seeing the traction, income, or ease you were promised…

It’s not a visibility issue.
It’s not your pricing.
It’s not your mindset.

It’s your offer.

 And when you fix the right part? Everything else clicks.

This Is The Offer Architect


 Not a blueprint.
Not a vibes-based mastermind.
Not another $3K course that teaches you how to think about offers—but never helps you actually build one that sells.

This is structure. Strategy. Sales.
Offers that actually pull their weight.

✅ Built for visionaries
🎯 Built for traction, not theory
⚡ Built for bold businesses that are ready—but stuck

🛠 Backed by 20 years, 100s of clients, and my own pivots.
Everything here is high-impact, zero-fluff, anti-dependency.

Why It Hasn’t Worked (Yet)

You’ve done the mindset work.
You’ve hired the brand expert.
You’ve rewritten your sales page.
You’ve launched (again).

Still stuck?

Most people are solving for the wrong thing.

That’s why we don’t just tweak your copy or raise your prices.
We look at the Offer Ingredients—the 5 pressure points that determine whether your offer sells, drains, or scales:

🔹 Zone of Fabulousness – What you do better than anyone
🔹 Click-In – Your energy, belief, and readiness
🔹 Client Flow – The pathway from “what’s this?” to “I’m in”
🔹 Offer Embodiment – Delivery that supports your capacity
🔹 Offer Evolution – What happens next—and how it grows with you

Whether you need a messaging tweak or a full rebuild—this is how we find out.


And this is how we fix it.

Here’s How We Get Moving

  •  → Use a 10-min review or full diagnostic to find the real bottleneck and fix it fast.

  •  → Intensives, clinics, and full re-architecture when you’re ready to build something that works and lasts.

  • → One-off resources that solve a specific problem, fast. No fluff, no filler.

Quote Source

“It all begins with an idea. Maybe you want to launch a business.”

Quote Source

“Maybe you want to turn a hobby into something more.”

Hiya, I’m Ellie. And I’ve done this a few (dozen) times.

I’m not a guru. I’m a strategist, a creative, and someone who’s spent nearly 20 years helping people turn their vision into something that actually works.

I’ve built businesses across six continents. Been a CEO-for-hire, a creative lead, a consultant, a chef in London, a solar startup strategist in Zambia, a curriculum designer in China, and more. I’ve launched client offers from boutique styling services to $100K consulting packages. I’ve seen what works—and what really doesn’t.

A few years ago, I moved to the U.S. from Kenya, after living and working all over the world. And for the first time in a long time… I was lost. I knew I had experience, ideas, and something powerful to offer—but I kept second-guessing myself. Letting people with less experience talk louder. Forgetting that I already knew how to build things that work.

So now? I want better for you.

I want your offer to be the thing that gives you your time, power, and purpose back—not another source of overthinking and exhaustion.
I want you to have something you’re proud of. Something sustainable.


Something you don’t secretly hope no one buys because you’re too tired to deliver it.

The Offer Architect is a product of everything I’ve done right and everything I’ve had to undo. It’s not just strategy—it’s nervous system-aware, experiment-proven, and built on real resilience.

I live in Austin with my beautiful rescue pittie, Dottie. I’m obsessed with vintage clothes, gold chains, good stories, and better spreadsheets. I’ve got ADHD, endometriosis, and zero interest in building a business that looks good on paper but guts you behind the scenes. Every tool I share has been tested under pressure—in businesses, in real lives, and in my own seasons of being absolutely done.

If you want sharp strategy, gorgeous offers, and bullshit-free support to build something iconic—you’re in the right place.

Let’s Architect the Offer That Changes Everything.

No more second-guessing.
No more half-launching.
No more wondering if anyone’s even paying attention.

Let’s build the offer that makes it all move.