I Built This For You

Welcome to The Offer Architect!


This isn’t just another coaching brand. It’s a living, breathing rebellion against what the online business world has gotten so wrong—and a blueprint for doing it better.

I built this for the ambitious and talented who feel stuck not because they’re not capable—but because they’ve been handed the wrong tools, the wrong models, or no model at all.

I built this because I’ve helped hundreds of business owners get unstuck across six continents and more industries than I can count. And I’ve personally built businesses across the UK, Australia, China, Sub-Saharan Africa, the US, and Latin America—in fields from education to events to consulting to solar power and style.

I know what it means to start from scratch, build fast, and make something work anywhere.
And I know what it feels like to spin your wheels with something that should work… but doesn’t.

Wait—What Is an Offer, Anyway?

An offer isn’t just your price tag or your service menu.
It’s not “I sell coaching” or “I make candles” or “I run a studio.”

Your offer is the invitation you make to the world—and the experience you create to deliver on that promise.

It’s the moment someone says:
“I want that. I trust you. Let’s go.”

And here’s the truth most business advice skips over:
That moment doesn’t happen because you’re passionate.
It happens because your offer works.

A powerful offer is one that:

  • Speaks clearly to the people who need it

  • Solves the right problem in a way only you can

  • Is easy to buy and easy to deliver

  • Grows with your business, not against it

Whether you're a vintage seller, a lawyer launching your own consultancy, a researcher spinning insights into a new IP, a writer finally offering their skills at scale, a baker with a cult-following sourdough, or a coach who's done the inner work and is ready to finally get paid—you need an offer that moves.

This isn’t about niching yourself into a corner.
It’s about building an offer that does the heavy lifting.
So your work gets seen. Bought. Raved about.

You don’t need another idea.
You need a structure that sells—without selling out.
That’s what we do here.

Why The Offer Architect Exists

Because there had to be something better than:

  • $8,000 group programs that lock you in for 6+ months when you just need one strong week.

  • Crappy PDFs that tell you what might help but not what will.

  • Googling for 3 hours only to realize you didn’t even know the right question to ask.

And because most of the time? You don’t need more introspection. You need insight. You need traction. You need someone who’s not just in it with you—but who knows how to build what works.

The Philosophy

You’re not the problem.
Your offer is.

And I don’t say that to blame you. I say it to free you.
Because when your offer clicks into place—when it sells with ease, delivers with integrity, and grows with you—you get time back, energy back, yourself back.

Your offer is the foundation your business stands on.
It’s the difference between:

  • Tired marketing that goes nowhere, and sales that happen on autopilot.

  • Client churn, and client raves.

  • Working more for less, and building something that gives you more.

The Offer Ingredients

Every offer has five core components—or what I call Offer Ingredients. Miss one, and the whole thing wobbles.

  • 🧩 Zone of Fabulousness — What only you can deliver. The brilliance you’re often too close to see.

    ✨ Selena had cannibalized her offers trying to make them more palatable—until we centered her Zone of Fabulousness. Her next package? Worth over $100K.

  • ⚡ The Click-In — That deep internal yes to the offer. Where strategy meets nervous system and you actually want to show up for it.

    ✨ Becky had been spinning on her future offer for 18 months. In less than 3 months, she clicked in—and now has a nomadic lifestyle and paying clients.

  • 🌊 Client Flow — The journey from discovery to delivery. Messaging, sales, onboarding, and everything in between.

    ✨ Katelyn thought she needed to expand her styling services. Turns out, her client flow was the key—now she sells $2–7K in three-hour bursts.

  • 🛠️ Offer Embodiment — The delivery and structure. How the offer lives in real time (and whether it’s draining you).

    ✨ Loriza’s fashion membership lived in her head for years. After a Momentum Maker session, she finally built it—and had 125 people ready to join.

  • ♻️ Offer Evolution — Your container for growth. The tweaks, pivots, and upgrades that keep the offer alive.

    ✨ Me? I got tired of my 1:1 coaching business—but knew I didn’t want to burn it all down. So I used my own tools, did my own Offer Rx, and created The Offer Architect. Everything I suggest? I’ve used myself.

Every resource inside The Offer Architect is built to help you diagnose, strengthen, and scale your offers using these five ingredients.

Because a “meh” offer doesn’t just make less money.
It costs you energy. Time. Confidence.

And an iconic offer? One you’re in it for real with?
That’s the kind of thing that changes everything.

Here for you

Hi Hottie!

📬 Want real talk, tools, and tiny revolutions in your inbox?
Sign up for Half-Built is Hot—the newsletter for people building offers that work (without burning out). [Link to sign up]

📱 Prefer daily drops?

Follow me on Instagram@offerarchitect where I’m sharing real-time tips, strategies, and offer hot takes to get you unstuck right now.
There’s no gatekeeping here. Just the good stuff.

Hiya, I'm Ellie

I’ve built businesses on more than six continents, supported myself since I was 16, and navigated industries from solar power to consulting to creative studios. But The Offer Architect was born from something deeper: the tension between what I knew how to do—and what I actually had the energy to execute.

After my mum passed away and living all across the world in Kenya, Zambia, China, Argentina, Australia, Spain, and the UK, I moved to the States to join my now husband and found myself rebuilding everything from the ground up. All the networks, the hard-earned expertise, the confidence? Gone. I got swallowed by other people’s opinions—following the shoulds, second-guessing myself, letting people who’d done far less tell me how to do what I’ve done well for years.

I went from an in-demand CEO-for-hire and consultant to someone afraid to raise her hand in masterminds. I was lost. And a lot of the online space only made me feel more lost—louder voices, more polished "formulas," fewer places to actually think.

So I got real about what actually helped. I rebuilt a successful 1:1 coaching business. I reclaimed my voice, my way of working, and my ability to see clearly. But I knew there was more.

I’ve been burnt out. I’ve had depressive episodes that flattened me. I have ADHD and endo and days where the best I can do is brush my teeth and believe I’ll try again tomorrow. And I’ve still helped hundreds of people make their businesses work.

I created The Offer Architect because I was tired of the all-or-nothing coaching industry. I wanted something better than the $10K mastermind that keeps you stuck—or the PDF that leaves you more confused than when you started.

I wanted to create a place for people like you. People who are wildly capable but under-supported. Who need direction, not 20 more ideas. Who are ready to build momentum—but need a hand getting out of the mud.

I believe:

  • Business should work for you, not the other way around.

  • Offers should sell—but also feel good to deliver.

  • Strategy is only powerful when your nervous system can hold it.

  • And clarity is one of the most loving gifts you can give yourself.

I love gold chains, vintage lamé, animal print, and my dog Dottie more than anything. I believe style is power, simplicity is sacred, and nothing beats the moment when it all just clicks.

That’s what we’re here for.
To make it click. For you.

Ready to Work Together?

There are three ways to dive in:

  • 🔍 Get Unstuck

    Book a 10-min Offer Overview, or join a diagnostic session like Offer Rx to find what’s holding you back—and what to do next.

  • 🔥 Go All In

    🔥 Go All In

    Choose a deep-dive reset like the Momentum Maker, the Ready By Design intensive, or the Client Clinic to rebuild what isn’t working and scale what is.

  • ✨ Just Start

    Grab a tool or resource from the library (like Need This Now or Fearless Offer Launch) and take your first step toward an offer that actually works.

🧱 Bottom Line?

You don’t need another big promise. You need a real result.
A way forward that works for you.
That doesn’t flatten your brilliance or waste your time.
That helps your offer do what it’s meant to do:
Sell. Deliver. Build the business you actually want.

That’s what The Offer Architect is here for.
Let’s make it real.