From Dreading the Work to “Fuckkkkk, Let’s Go”: The Profit Hidden in Plain Sight
A Case Study with Tangerine Queen Vintage
Katelyn isn’t afraid of “too much.” She celebrates it.
Her racks are filled with maximalist magic — bold prints, strong shoulders, unapologetic colour.
Pieces most people would pass by, she sees as treasure.
Her clients light up because she gives them permission to take up space, to wear joy on their sleeves.
The problem wasn’t her brilliance.
It was that she, like so many entrepreneurs, was channelling that brilliance into the heaviest lift instead of the thing that could actually carry her.
What happens when the offer you think you “should” grow is actually the one keeping you stuck?
The Relief of Saying No
When Katelyn booked her first Momentum Maker session, she thought we’d be mapping out a marketing plan for her styling services — closet reviews, custom lookbooks, hours of deep-dive client work. They were incredible. A total Unicorn Offer.
But here’s the thing about Unicorn Offers: they’re so perfectly formed that you can’t slice them smaller, outsource pieces, or repackage them without breaking the magic. Which means the only real profit lever left to pull is raising the price.
And here’s the rub: Unicorn Offers don’t scale if your heart isn’t in them. Katelyn loved styling, but she dreaded the execution. The weight of selling more of those sessions sat on her chest. So she procrastinated. She spun. She avoided.
Sound familiar?
The first shift was permission to say no. She didn’t have to build her whole business on the heaviest lift.
That clarity alone saved her from hiring a team she didn’t need, pouring time into work she didn’t want, and climbing a ladder that didn’t lead where she actually wanted to go.
The Magic of Making It Light
Here’s the twist: Katelyn already had styling built into her shopping parties.
Picture it: 4–8 friends in her showroom. Racks of maximalist vintage.
Champagne in hand. Katelyn pulling looks, styling each guest, creating the kind of playful, zero-pressure experience that leaves everyone buzzing.
The clients saw it as fun. I saw it for what it was: styling, reimagined, and the simplest way to maximise profits, time, and momentum.
But excitement alone doesn’t scale. Without systems, the parties risked becoming another heavy lift. So in her second Momentum Maker, we built the process to make them light for her, magic for them.
Prep once, reuse often → no reinventing the wheel.
Clear container → boundaries on what’s included, so she dazzled without burning out.
Simple client flow → a booking process that made it effortless for guests to say yes, bring friends, and show up ready to shop.
The result?
She got to stand in her genius — styling, connecting, celebrating “too much” — without the logistical drag.
That’s the point of a Momentum Maker: take the knot you’ve been spinning on, and unravel it into clarity and momentum.
The Spark of Positioning It Right
Even once the parties felt light, Katelyn wasn’t convinced they could really grow her business. She thought of them as “fun extras.” Nice for sales, sure — but not the main event.
Her third Momentum Maker flipped the script: we repositioned the parties as the center star of her business.
Not just shopping. Not just fun. A styling experience with friends — her most magnetic offer, and the easiest “yes” for new clients.
The parties didn’t just sell on the spot. They created natural lead flow. Buzz. Referrals. Loyalty. She didn’t need to post constantly or hire a social team. Her best marketing was baked right into her offer.
Instead of dreading growth, she felt excited. Energized. Creative again.
The Payoff
By tackling each sticking point with a simple, smart solution, Katelyn didn’t just fix her offers — she freed herself.
She avoided the cost (and stress) of hiring a team too early.
She turned her favorite way to work into her most profitable path.
She started dreaming bigger again — tours, collaborations, even a Tangerine Queen coffee table book.
As she put it:
“A weight has been lifted. I’ve been on a rampage saying no to what doesn’t fit, and every yes now feels bigger.”
The Sticky Truth
Here’s what I want you to take from Katelyn’s story:
You don’t always need a team. Sometimes you just need clarity.
You don’t have to scale the offer that drains you. You can centre the one that excites you.
The thing that feels almost unfair to charge for? That’s probably what people will pay the most for.
Clarity isn’t about doing more.
It’s about pointing your energy at the right thing. And when you do?
That’s when you get the spark back. The creativity.
The “fuckkkkk, let’s go” momentum that makes it all feel worth it.
Katelyn’s clarity came from a Momentum Maker.
If you’re spinning your wheels or stuck on your next step, book your own Momentum Maker here → and let’s get you moving again.
